Shelf helps protect your privacy by giving you more control over your digital life.

Shelf is working to make the internet a place where people are empowered. We built our services to give you more control over how data is shared across the digital ecosystem.

With Shelf, you can establish your own privacy persona — a set of preferences and instructions about how you want Shelf to collect, use and share information about you. We then process this information according to your privacy persona.

Check out Shelf’s Manifesto, as well as our Privacy Policy & Terms of Service.

Source: Youth for Our Data Future Initiative


How does Shelf ACTUALLY give you more control over data?

How Do You Control Your Privacy Persona?

  • You can customize your public Shelf and remove things any time.

  • You can add links to your profiles on other platforms to your Shelf – you don’t need a platform connection.

  • You can set your privacy persona and sharing preferences. For instance, you can direct Shelf to share data with other apps and services for the tasks you choose.

  • You can connect with friends by sharing a link to your Shelf with them directly. Or you can use Shelf to keep track of what you’re into without ever connecting with friends.


    Additionally, you can request to delete your account and personal data store at any time right in the app instantly.


How does Koodos Labs, the creators of Shelf, advocate for data rights publicly?

Beyond building Shelf with worked with coalitions at the forefront of developments around how to protect consumer data rights, including through lobbying policymakers. We are also signatories of the Inspired Internet Pledge — a call to action for companies to come together to make the internet a safer and healthier place for everyone.